Anyway, my brother was very smart by initiating a web-based marketing plan. He asked me for help, so this was a perfect opportunity to exercise some of my Search Engine optimization (SEO) skills! Besides setting up a professional blog, I also suggested these things in order to help traffic to his dental office web site:

• Tweak keywords in Meta data, page titles, etc.
• Create a dental blog entry (consistently) once a week, and on the same day.
• Publish press releases once in a while.
• Submit his site to search engines once every 6 months.
• Change his Twitter account name from personal to professional, and balance tweets about both sides of life.
• Create LinkedIn and Yelp profiles (actually his great idea!).
• Put Twitter, LinkedIn, Yelp, and Blog links on his office web site.
• And of course, ensure accessible, semantic HTML markup with web standards!

So far in only a couple weeks, his position on Google search has risen considerably!

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